Community Standards

Contents

1. Who these standards apply to
2. The fundamentals
3. Identity and authenticity
4. Content
5. Behaviour
6. Privacy and consent
7. Solicitation and commercial activity
8. Reporting and consequences
9. Appeals
10. A note on enforcement
11. Questions and feedback

1. Who these standards apply to

These standards apply to every verified member of ALTLFE, across all profiles, all content, and all interactions on the platform.

Community moderators are bound by these standards and additionally by the Community Moderator Agreement. ALTLFE's internal moderation team operates under a separate internal policy. Their decisions are guided by these standards but are not limited to them.

2. The fundamentals

Everything in these standards flows from four principles. If something isn't explicitly covered, ask yourself whether it holds up against these.

Consent. Consent is foundational here, not a formality. If you are unsure whether you have it, you do not.

Respect. Treat people the way you would want to be treated.

Authenticity. Be who you say you are.

Accountability. Your actions have consequences. Build trust over time. Breach it, and you will lose it.

3. Identity and authenticity

One account per person. Each individual member holds one verified account. Within your account you may create multiple profiles to reflect your different dynamics and relationship structures. Accounts cannot be shared. Where the business profile feature is available to you, you may also operate one or more business profiles from within the same account, on the additional terms set out in Section 14 of the Terms of Service.

Be who you are. Your verification confirms you are a real person. Your profile must accurately represent you. Names and exact biographical details can be private — your community presence cannot be a fabrication. Misrepresenting yourself, your relationship status, or your role in a shared dynamic is a breach of these standards.

No impersonation. Do not claim to be someone you are not. Do not create profiles that misrepresent another person.

Shared profiles. Where two or more members share a profile, every named member must be a verified ALTLFE account holder and must have consented to the shared profile. Each named member can adjust the data shared about them.

4. Content

This section sets out what you can and cannot post on ALTLFE. We have separated absolute prohibitions (Section 4a) from content standards that apply to everything else (Section 4b), and we explain how the platform's content categorisation and consent system works (Section 4c).

4a. Absolute prohibitions

Some content is never acceptable, anywhere on ALTLFE, regardless of context. Posting any of the following is grounds for immediate termination of your account:

1. Child sexual abuse material. Any content that sexualises, exploits, or depicts the abuse of a person under 18 — including computer-generated, animated, or written content. We are legally required to report any such content to the National Crime Agency. There are no exceptions and no warnings.
2. Content involving minors in any context. Do not post images, video or any content featuring anyone under 18 — sexual or otherwise. This includes family photos, social photos, and any other context.
3. Extreme pornography. Content that meets the legal definition of extreme pornography under section 63 of the Criminal Justice and Immigration Act 2008 — including content depicting acts that threaten a person's life, serious injury to a person's anus, breasts or genitals, sexual acts with a corpse, or sexual acts with an animal.
4. Non-consensual intimate imagery. Sharing intimate images of any person without their explicit consent, including images of someone you have or have had a relationship with.
5. Terrorist content. Content that promotes, glorifies or incites terrorism.
6. Content encouraging or facilitating serious harm. Content that promotes or assists self-harm, suicide, or serious physical violence against another person.
7. Content used in a criminal offence. Content used to plan, coordinate, or carry out any criminal offence.

4b. Content standards

Beyond the absolute prohibitions, all content on ALTLFE must meet the following standards.

1. Lifestyle relevance. ALTLFE is a platform for the CNM community. Content should be relevant to that community. Content that has no relationship to lifestyle, relationships or community is out of place here.
2. No graphic violence. Images or video depicting real or simulated violence, blood, weapons being used to cause harm, or content designed to shock or disturb are not permitted.
3. No discriminatory content. Content that is racist, misogynistic, misandrist, homophobic, transphobic, or discriminatory in any other way — including symbols, gestures, and language — is not permitted.
4. No personal identifying information. Do not post images or content containing another person's personal identifying information — including passport details, financial information, addresses, or national identification numbers. We strongly recommend that you do not share your own such information either.
5. No blank or obscured profile photos. Profile photos must clearly show the profile member.
6. Be honest about your content. Categorise your photos honestly (see Section 4c). Misrepresenting content to bypass other members' filters is a breach of these standards.

Watermarking. All photos uploaded to ALTLFE carry a digital watermark that allows our team to identify the source of any image shared outside the platform without permission, including via screenshot. Sharing ALTLFE content outside the platform without the consent of everyone depicted is a breach of these standards and may also be a criminal offence under laws relating to intimate image abuse. If shared content is reported to us, the watermark allows our team to privately and securely identify the source.

4c. Content categorisation and NSFW consent

Every photo uploaded to ALTLFE must be categorised at the point of upload. The four categories are:

1. Safe for Work — appropriate for a general audience
2. Raunchy / Partial Nudity — suggestive or partially revealing content
3. Revealing / Full Nudity — fully revealing content
4. Explicit — explicitly sexual content

Our internal moderation team reviews categorisation. Deliberately under-categorising content to bypass the consent system below is a breach of these standards and will result in enforcement action.

The consent system. ALTLFE gives you control over the explicit content you see and the explicit content others can send you in private messages. The default position protects you: you will not see, and others cannot send you, explicit content unless you have actively chosen to allow it. The detail of how the controls work is explained in the platform itself, where you adjust them — but the principle is simple: nothing explicit reaches you unless you have allowed it.

Cyberflashing. Sending unsolicited intimate images to another member is a criminal offence under the Online Safety Act 2023. The platform's design makes this architecturally difficult, but the prohibition stands regardless of the design — attempting to circumvent the system to send unsolicited intimate images is a serious breach and will result in enforcement action and, where appropriate, referral to the police.

5. Behaviour

The platform is built around your control of your data. These standards reinforce that control between members.

1. No harassment. Do not pursue contact with anyone who has indicated they do not want it. Do not repeatedly message someone after they have ignored or declined a previous message. Do not coordinate with others to harass an individual.
2. No threats or intimidation. Threats of any kind — physical, sexual, reputational, or otherwise — are not tolerated.
3. No coercion. Do not pressure, manipulate, or coerce another member into any interaction, content sharing, or off-platform contact.
4. No outing. Do not disclose another member's involvement in CNM, sexual orientation, gender identity, HIV status, or any other private matter to anyone — on or off the platform — without their explicit consent.
5. Disagreement is not abuse. People in this community will see things differently. Disagreement, criticism and debate are part of community life. Personal attacks are not.

6. Privacy and consent

The platform is built around your control of your data. These standards reinforce that control between members.

1. Sharing platform content externally requires consent. Do not share any content from ALTLFE — photos, messages, profile content, or anything else — outside the platform without the explicit consent of every person involved. Watermarks make unauthorised sharing traceable.
2. Screenshots are sharing. A screenshot of another member's content shared outside ALTLFE is a breach of these standards.
3. Private means private. What another member shares in a private message, on a privacy-restricted profile, or in any other restricted context is not yours to share more widely.
4. Consent can be withdrawn. Past consent does not mean ongoing consent. If a member asks you to remove something or to stop sharing it, do so.

7. Solicitation and commercial activity

ALTLFE is built around personal connection within the CNM community. Member-to-member features — personal profiles, messaging, photo sharing, reviews — are not the route to commerce.

Sex workers are welcome as members. Sex work is real work, and sex workers are part of this community. Your membership is welcome.

Member-to-member features are not for commercial use. Personal profiles, member messaging, photo sharing and reviews must not be used for commercial solicitation, advertising of services, or paid arrangements. This applies regardless of how the commercial offer is framed (services, dates, content, sugar relationships, professional or otherwise).

This is a platform-use rule, not a comment on sex work itself. Members who use member-to-member features commercially will be asked to stop and may face enforcement action; persistent commercial use is grounds for account termination.

No payment processing through member-to-member features. ALTLFE does not facilitate payments between individual members. Any attempt to use member-to-member features to coordinate or enable payments to other members is a breach of these standards.

Business profiles (feature pending launch). Where the business profile feature is available to you, lifestyle-oriented businesses — for example, club operators, event organisers, lifestyle-friendly hotels, bars, pubs and other supportive services — may operate a verified business profile in a dedicated business section of the platform. The business profile feature is the only place on ALTLFE where commercial promotion is permitted, and it operates on its own rules:

1. A member may follow a business profile on an opt-in basis. Following is the basis on which business updates appear in a member's personal feed
2. Business profiles must not contact members who have not opted in, and must not use member-to-member features to bypass the consent-based model
3. Members operating a business profile must keep their commercial activity within that profile and the dedicated business section. The prohibition on commercial use of member-to-member features applies in full to those members
4. Business profiles must be honest, lawful, and consistent with these standards. Misleading promotion, false claims, or activity that endangers the safety of community members is a breach
5. ALTLFE is not party to any contract you enter into with a business off-platform. Commercial disputes are between you and the business

The full terms applicable to business profiles are set out in the Terms of Service, Section 14. Until the feature launches, the prohibition on commercial activity through member-to-member features applies without modification to all use of the platform.

8. Reporting and consequences

How to report. If you encounter content or behaviour that breaches these standards, report it via the in-platform report function. Reported content is hidden from other members immediately, pending review.

The reported member is not notified that a report has been madeunless and until the report is upheld. This protects you from retaliation when reporting.

Reports are reviewed by our internal team. Some reports — for example, about content already visible across the platform — may also be seen by community moderators, who provide signals only. All decisions are made by our internal team.

Outcomes. Where a report is upheld, the consequences depend on the nature and severity of the breach:

1. Content removal for content that breaches these standards
2. Reputation impact reflecting the breach, applied to the responsible member
3. Warnings for first or minor breaches
4. Feature restrictions (for example, reduced messaging ability) for repeated or moderately serious breaches
5. Suspension for serious or repeated breaches
6. Permanent termination for the most serious breaches and for any of the absolute prohibitions in Section 4a

Where breaches concern only a specific profile, enforcement is applied at profile level. For repeated or serious breaches, or for any of the absolute prohibitions, enforcement is applied at account level — affecting every profile within the account. Permanent termination is always at account level.

False reports. Reports made in bad faith — knowingly false reports, coordinated reports, or reports designed to harm another member — are themselves a breach of these standards and will result in reputation impact and, in serious cases, enforcement action against the reporter.

9. Appeals

You can appeal a decision that affects your content or your account. The process is:

1. Submit your appeal via the in-platform appeal function or by email to appeals@altlfe.com, within the appeal window stated in your decision notification
2. Your appeal will be acknowledged within 5 working days
3. A substantive response will be issued within 28 days
4. Appeals are reviewed by a Senior Moderator who was not involved in the original decision

Some decisions are not subject to appeal. These include reputation adjustments within the normal range for the action taken, and permanent terminations following confirmed CSEA or other immediate-termination grounds. Where this is the case, your decision notification will tell you.

If you are unhappy with our response on a complaint about a moderation decision, you may escalate to Ofcom (ofcom.org.uk).

10. A note on enforcement

We try to be fair, consistent and proportionate. We don't always get it right — but we try to explain why we made the decision we did, and we will look again if you appeal.

We take a graduated approach for most breaches: a minor first breach will rarely result in serious enforcement, while serious or repeated breaches escalate quickly. The reputation system reflects this — your standing reflects your participation over time, not any single moment.

Some breaches do not get a graduated approach. The absolute prohibitions in Section 4a result in immediate termination. We are not sorry about this.

11. Questions and feedback

These standards are a living document. If something is unclear, or you think they should change, tell us:

Safety concerns: safety@altlfe.com

Suggestions and feedback on standards: standards@altlfe.com

ALTLFE Ltd is registered in England and Wales. Company number: 12625919